Herbal Toothpaste Market SWOT Analysis and Overview

 introduction

Toothpaste is essential for oral hygiene. However, the shift towards natural products has become more and more advanced, giving the herbal toothpaste market credibility and steady growth rate. Herb toothpaste contains plant extracts such as  cinnamon, neem, aloe vera, clove , baboon, catechu, acacia, myrrh, eucalyptus, mulleti, majupal, ginger, guava, mint  , and camphor, making it an eco-friendly and healthy product. is considered Compared to chemical based toothpastes.

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competitive landscape

The herbal toothpaste market is fragmented due to various players seeking to capture a percentage of the growing market share. This includes several US-based players such as Colgate-Palmolive, Amway, Procter & Gamble, GlaxoSmithKline, and more, as well as India-based players such as Dabur, Vicco, Patanjali, and more.

Key players in the market include Colgate-Palmolive Company, Vicco Laboratories, Amway, Hindustan Unilever, Himalaya Wellness, Philan Herbomedix, Vita-Myr International, Amorepacific, Henkel AG & Co., Church & Dwight, GlaxoSmithKline, WinWiz Healthcare, Leverayush, Procter There is. & Gamble, Nature's Gate & WorldPantry.com, Patanjali Ayurved and Dabur India.

Herbal toothpastes have proven particularly beneficial for freshening teeth, protecting them, and soothing problematic gums. This has significantly increased the market share of key players. Notable herbal toothpaste brands available on the market include Dant Kanti, Himalaya, Auromere, Beaueli, Crest, VIYA-MYR, Colgate Herbal, Desert Essence, ZenKinetix, Cibaca, and Neem Active.

Most herbal toothpaste players have focused on product launches such as Colgate-Palmolive's Vedshakti launch, Amway's Glister brand herbal toothpaste launch, and Dabur's 2017 Dabur Red brand launch in the Thai market.

Online distribution channels are overtaking traditional distribution channels. As a result, manufacturers are attempting to increase their online presence. For example, Dabur has partnered with e-commerce giant Amazon to expand its presence in the market.

At the same time, offline media is also the core of the market. Patanjali has therefore announced that it plans to begin operations in nearly 5,000 new stores in 2019, with a particular focus on strengthening India's rural market sector.

Drivers of the Herbal Toothpaste Market

Herbal toothpaste markers have been driven by increased emphasis on oral health and growing concerns about the consumption of chemicals, especially those containing fluoride and artificial sweeteners and colors. Globalization has increased the preference for exporting Indian cultures such as Yoga, Ayurveda and Unani medicine, which has further boosted the market.

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Impact of Covid-19

Although the Covid-19 pandemic is expected to adversely affect most global markets, oral health care is a key daily requirement that cannot be abandoned. Also, herbal toothpastes are still perfect in terms of pricing over chemical-based toothpastes.

However, the herbal toothpaste market could benefit from the imminent tariff war amid the COVID-19 crisis. This is because each country can aim to revitalize the herbal toothpaste market by reducing the import of chemical-based toothpaste led by China.

Analysis by region

The South Asian regional segment has been dominating the herbal toothpaste market led by India. This was largely due to the perceived superiority of traditional Indian knowledge over Western consumerism. Growth in the South Asian regional sector is also estimated to witness the highest growth as the Indian government encourages the production of indigenous products and nationalist tendencies increase.

The regional sector in North America and Europe, led by the UK, has also seen significant growth as a result of globalization. This trend will only intensify in the coming years as the geopolitical rivalry between China and India intensifies as North American and European markets lean toward India and Indian products in the face of aggressive Chinese behavior.

East Asia, especially countries with strong threat perceptions from China, such as Japan, Taiwan and South Korea, are also strong potential regional market segments. Latin America, Middle East & Africa, and Oceania are other key market segments.

Division

By distribution channelgeneral storeHypermarket and Supermarketpharmacyonline retailetc
 By Ingredient TypesirMintbasilspice extractmeswaketc
by applicationadultchildrenbabies

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