Pet Grooming Services Market SWOT Analysis by Advancement

 

Introduction

Pet grooming services offer a range of grooming services like brushing, bathing and nail clipping for dogs, cats and other pets. Grooming is important for not only appearance but also health of pets since it improves skin breathing and moistures their fur coat. It can also prevent skin infections, especially in vulnerable areas like ears, mouth and eyes, besides allowing for early detection of pet ailments.

Competition Landscape

The pet grooming services market is a highly fragmented market as a result of various independent pet groomers, mobile groomers and pet grooming start-ups mushrooming across the globe. Low establishment costs and high profit margins has largely driven this market fragmentation trend.

Furthermore, several players from affiliated industries are also entering the market in view of its rapidly growing size. AirPets Relocation Services, Aussie Pet Mobile, The Pooch Mobile and Global Pet Relocation are examples of companies from the pet transportation market that have diversified into the pet grooming market.

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Apart from spas, salons and other types of pet grooming outlets, several prominent hotels have also been setting up pet grooming service outlets for the convenience of customers.

Some key players in the pet grooming services market include Pet Palace, Muddy Paws, PetSmart, PetBacker, Hollywood Grooming, Petsfolio, Aussie Pet Mobile, AirPets Relocation Services, Global Pet Relocation and The Pooch Mobile.

New trends in the market have included stencilled designing, quirky haircuts, fur highlights, dreadlocks, etc., which has led to several pet grooming services offering unique services depending on their personnel expertise. These trends have also led to an expansion of the professional employee base in the market.

Several prominent players have also been moving towards standardisation of services offered with to view to enhance the grooming experience and ensure safety of pets. For example, PetSmart incorporated master groomers, veterinarians and industry experts in their outlets as part of standardisation protocols adopted in 2019.

In terms of advertising, most players in the pet grooming services market have preferred to advertise through veterinary clinics and pet speciality stores. However, they are also increasing their online presence in recent years as more pet owners have started to search for grooming services through online search engines.

At the same time, pet owners who prefer their pets to be groomed at home have also been increasingly using the online medium, including smart phone applications that assign pet groomers. Some such apps include Kennel Link, ProPet, Groomit and PetLinx.

Drivers of the Pet Grooming Services Market

The increasing trend of pet ownership and the willingness of pet owners, especially those in the high-income group, to spend more on the appearance of their pets has been the primary driver of the pet grooming services market. Growing awareness about the health benefits of pet grooming are also driving the market.

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Impact of Covid-19

The Covid-19 pandemic may slow down pet adoption rates in the immediate future as a result of pets sometimes being viewed as carriers of pathogens. Reduction in disposable incomes as a result of the economic crisis being caused by the pandemic may also negatively impact the market as pet owners may be tempted to scale down their spending on pet care.

Region-Wise Analysis

The North American regional segment has been dominating the pet grooming services market due to high pet ownership numbers, especially dogs, in North American households and the general high standards of living in the region. It is followed by the European regional segment.

The East Asian and South Asian regional segments have seen the fastest growth in the recent past, mainly led by rising pet ownership and disposable incomes in developing countries like India, China and the Southeast Asian nations. However, the market in these regions may be most affected by the Covid-19 crisis.

Latin America, Oceania and Middle East and Africa are the other notable regional segments.

Segmentation

·         By Services        

·         Bathing & Brushing

·         Nail Trimming

·         Others

By Application 

·         Household

·         Commercial

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